Niche Markets
What if an idea solves a problem but the market is so niche that it doesn’t attract a large market. Would investors just not be interested and would it be pointless to work on it?
Investors will want to enter a market where there is opportunity for a large return, better than they can do in the stock market. How much money must be invested, what’s the market size, and what’s the expected market share of the startup in that market. SpaceX supplies a very niche market by providing rides to the ISS but they can attract investors.