...checking the American dictionary (descriptive, not prescriptive):
https://www.merriam-webster.com/dictionary/pimp
noun: "a criminal who is associated with, usually exerts control over, and lives off the earnings of one or more prostitutes"
"transitive verb: to make use of often dishonorably for one's own gain or benefit"
"intransitive verb: to work as a pimp"
And yes, I know that there's also MTV. And a "pimp-gate" related to Clinton's daughter and a journalist, as per my other comment here.