> Segments We create segments, which are groups of people who share similar characteristics, and use these groups for delivering targeted ads.
The key to segments is ensuring that the attributes give you enough entropy.
In Apple's world, Apple owns the supply side ad surfaces, Apple maintains the segmentation and mapping, and Apple mediates the demand side.
What does an advertiser see? Pretty much nothing.
You can learn more about how safari protects you by reading these blog posts.
But how does the website initially join the different floc ids, unless they have already identified the user?
So just track that and you have your user.
If floc changes - just look what floc is dead on that ip and match to that user.
If IP changes in same subnet (ipv6 privacy extension) just match new ip to old floc.
Add in browser fingerprint for overkill.
A sufficiently large network can identify a user if he's logged in anywhere and you have everything you need
See also this extensive list of browsers [2].
[0] https://github.com/midori-browser/core [1] https://gitlab.com/midori-web/midori-desktop [2] https://wiki.archlinux.org/index.php/Web_browsers#WebKit-bas...
I guess I'll still be waiting for Safari.