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I was wondering if marketing people use this.

This particular example, or generally quoting misquoted science when it supports your position?

Read "Staging a revolution" http://www.technologyreview.com/blog/arxiv/23835/

I was thinking if you create a few strong monkeys this could work. If this monkey effect is true then it has got applications.

The monkey effect is unlikely to be true because a) it is paranormal, which lowers its prior probability a bit, and b) it has not even been observed, just interpreted into other peoples' papers.

Also, the habit of washing potatos is more something you discover/learn than something you do or don't depending on your peers' opinions (which seems to be a modeling assumption of the physicists).

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