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This is a very interesting concept, I would be doubly interested to see this technology used for video in camcorders. However, I'm curious to see if they have the resources available to go toe to toe with Nikon, Canon, and Olympus. The camera industry is so competitive... and the life cycles on digital cameras are so quick nowadays. They may find it difficult to keep up.

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I don't think they need to keep up with the middle-to-high end yet.

Given the choice of glass and bodies, I think most professionals would still keep with Nikon and Canon (especially for print).

But for entry-level, I could see it being a killer because of the ease.

semi-pro's. Don't forget about Medium Format, etc: http://en.wikipedia.org/wiki/Medium_format_%28film%29#Digita...

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