I think we just don't like the spotlight that much.

In the US, the basic approach is to talk about all the great stuff that your company is doing. In Europe, many suppliers are happy to white-label, if you pay for it.

So when you read from an international company bragging about "their" new products without mentioning employees, chances are that they just licensed it from an outside contractor. There's lots of small high-tech contracting firms all over Europe. It's just that they don't want the (potentially negative) attention that comes with being famous.

Alternatively, the US has long demonstrated its unwavering commitment to competition above all collateral costs. I vastly prefer EU-style digital governance to US-style, since the latter always seems to end up in an Orwellian dystopia (that is worse than the other dystopias).

But why do you care? Is it because suddenly US market has to play by any rules?