An approach I think is good is for pros to help visitors solve problems, using messages of interest to other pros who can also participate and it can really brainstorm in unforseen ways.
Pros learn by watching other people's problems get addressed, and contribute when it falls under their domain expertise. They interact in a positive way to form the personality of the messageboard. Which should be a reference point for an actual newbie who wants to participate long-term, but it should be expected that most visitors will not return after their problem is solved. The message board becomes a curated/community archive for solutions.
Where the subject matter and the discussion are contained within the board.
That's for a problem-solving message board.
Now HN is a tech news aggregator with comments which make it a board of a different kind, with way more diverse comments to deal with than any one news site.
And very many news sites individually are challenged to adjust to the recognized lower quality of comments the last few years by trying experimental approaches or no longer accepting comments at all.
The news is always elsewhere, only the comments are here and that makes it debatable.
Maybe there's such a thing as a problem-creating message board?