What I don't understand is why they don't broaden the scope and work more like IPFS, with a thin shell for displaying video data.
The biggest problem to solve is diacoverability, a thin shell is not enough if you want to solve the general problem
I do believe I tried to sign up for LBRY but I don't know if it really took up.
Might it be that LBRY simply doesn't scale or that there is some network effect that causes it not to work unless there are some specific conditions.