Doesn't seem at the very open. Have to let the chaos shake out for a bit before any of that means anything.
Do you have any other way of evaluating it's value? You have to evaluate it somehow because it's worth more than 0, your broker can't give it to you for free. There is a real bid/ask spread, and I'm guessing you don't want to buy with no idea what price you're buying for.
The pricing is inefficient after opening but it's still real. Also who's to say it'll be over priced? It could just as well be underpriced immediately after listing. I'm not sure how this counts as "advertising"