I consider it a victory if I can get non-techies to use their browser's facilities to store passwords, and then to choose reasonably long passwords and avoid reuse.
(I use `pass`, myself.)
The value prop if you're 100% on-Apple, and OK with this fact, is hard to challenge. If you have some non-apple devices that need passwords, that's where having a third-party password service makes sense.
FWIW, I use `pass`, as a mostly-Apple person who also owns a few linux devices and occasionally requires passwords while `ssh`'d into servers.
Storing 2FA tokens is one thing iCloud Keychain cannot do (yet ?), and it’s the primary reason I use 1Password over iCloud Keychain.
That being said, with Big Sur, 1Password changed its default behavior from being unintrusive to literally obscuring input fields with big “unlock 1Password” pop up’s.
I’m currently evaluating using either Password-store or Bitwarden with bitwarden_rs as a backend as I really don’t want my logins synchronized anywhere I don’t control.
Hope because it would allow me to utilize my mac as a Yubikey. I have no idea how they would synchronize it to all Apple devices, but i'm fairly certain they will find a way.
Fear because it will pretty much guarantee i cannot use my password manager on other platforms.
I already use Secretive (https://github.com/maxgoedjen/secretive) to store SSH keys in the secure enclave with touch id integration, and it works really well. I also keep a couple of Yubikeys as backup :)
That's not a Big Sur thing, that's a 1Password thing (I've not upgraded to Big Sur still).