I can understand why a pizza chain or other business that delivers food would want this info. How often has it been that you've ordered a pizza, or Chinese, or tacos, and found yourself wondering, "Where the hell is my food? I'm hungry _now_." With the tracking of delivery persons, you can pull your magic rectangle out of your pocket and see that, oh -- the driver is stuck at that one intersection where the thrice-damned stoplight takes at least 10 minutes to cycle -- the same light constantly camped by traffic cops who issue tickets to everyone who does an illegal turn leave the intersection for an alternate route.
However, not everyone has the means to do what my friend did -- buy a second phone. And people are right to worry about how their off-the-clock location data will be abused and fall into malicious hands.
I suspect we're going to see more and more employers pushing towards mandating location tracking, even ones with less legit business needs than food delivery. I can only hope we'll see pushback against that.