This was really interesting, but the headline doesnt really describe the article. The article talks about how food blogs are written for one entity - google - and all of the annoying or hostile things we see are basically Google's fault

I don't really see any argument in the article against "fixing" recipe sites, other than from the operators of the sites who want to keep their business as is. But to fix this problem of user - unfriendly sites (and it's a problem for much of the internet now), we need to go head to head with google and find a better way for people to share and find stuff they are interested in.

Ad sponsored content has turned the internet into a cesspool. I've thought before about the idea of a "good internet" that is manually indexed if necessary to only include actual content that people might want.