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It's just not commonly part of the French diet, and since it's got a very pronounced flavor it makes for really unusual combinations to a French palate. Like most things, it's an acquired taste. (I'm French and peanut butter is okay with me.)

That was my impression of its perception, but it seems like arbitrary, tribal elitism not shared by everyone.

The million dollar question: have they ever tried it or do they "not like it" because they were peer-pressured to have that preference?

Try to compare it with Nutella, just to see where it's going ;) I hope your couch is comfortable.