I'm an apple buyer. Siri is terrible. Google assistant is pretty impressive. I would switch BUT - google's integration / support for things like work calendars is so terrible, and their response to consumer / user input so bad (ie, ignored despite #1 request for years and years) that I'm like most Apple users.

Apple (and Amazon) get many things right, and actually seem to pay a tiny bit of attention to user needs. So it's really not worth playing with the google stuff because you end up in these weird nonsensical hells - everything is amazing, and then they just drop the ball in a key corner.

For example, my google work calendar is EASY to integrate with Alexa along with my personal calendar. Fantastic, what's my schedule today works great. Google - falls flat on its' face for this, despite being a paying customer of their Gsuite. Their approach is just full of excuses here, and ignores that this desired interaction works well on their COMPETITORS devices but not theirs.

Just one (of many) examples. They have some sort of eventually consistent backend more often for stuff so you also get weird states that you can't delete things, changes take longer to "flow through" etc.