Their cheating is exactly as you think it is, but the last example is not how this market works. It's a second price auction, so after 10 other bidders the highest bid is $1 it wouldn't matter whether you bid $1.50 or $10, you would always pay $1.01

But the rest of it is true, Google has access to the data on all sides and is abusing it. The acquisition of DoubleClick should have never been approved and the earlier we break them up the better.