The Masters pimento cheese sandwich scandal
atlasobscura.com
atlasobscura.com
That's such a delightful description.
When a new building is constructed, he says, it simply appears the day of the tournament’s opening, already inexplicably covered in vines.
(Insert joke about how fast kudzu grows -- This is Georgia, after all.)
The pimento cheese he sold from his store, Woodruff Drug in Aiken, South Carolina, won so many fans across the region that in the 1960s, Masters organizers dropped the husband-and-wife catering team they’d hired since the 1940s to make way for Rangos.
For those not familiar with the area, Augusta is in Georgia and smooshed up against the Georgia-South Carolina state border. Aiken, South Carolina is about 20 miles away, about a thirty minute drive to some parts of Augusta. Augusta is a sprawling city. You can probably drive thirty minutes from point A to point B within Augusta, so reaching out to a unique business in a small town a few miles away is completely reasonable and not some big huge deal, logistically.
Not to take anything away from the small business, just saying that "going to a whole other state!!!" is like tossing a rock across the river in this case, because some river no doubt serves as the demarcation for the state border.
Rivers can be miles wide. That's actually the norm in a lot of people's experiences.
Where I am from, "tossing a rock across the river" would be taken to mean something that's impossible.
Still not sure if a Hop, Skip, and a Jump is closer or father away than something you wouldn’t touch with a 10 foot pole.
https://worldbuilding.stackexchange.com/questions/34400/how-... -- Potentially 60 miles, if you consider The Florida Everglades to be a slow moving river.
https://www.researchgate.net/figure/Average-water-depth-m-an... This site lists 30m as "average" for river width. No clue what rivers they were measuring.
https://opb.pbslearningmedia.org/resource/buac35-sci-riverwi...
https://en.wikipedia.org/wiki/River
It seems there is no readily available canned answer for average river width and I've already grown bored with this rabbit hole. Note to self: Vernacular measures unwelcome on HN.
I just tuckered out before getting to the part of trying to look up average river width for my home state of Georgia. I'm just tired today, as is often the case, or I would be all over that.
[1] Citation: https://news.ycombinator.com/item?id=19782650
Average river width is not representative because there are often big population centers near wider parts of rivers. For example, when the east cost of the US was settled, people built cities on the wide, navigable (for big ships) parts of rivers that were close to the ocean.
> Depending on the geographer, the Río de la Plata may be considered a river, an estuary, a gulf, or a marginal sea.
https://en.wikipedia.org/wiki/R%C3%ADo_de_la_Plata
Fine to assume the river isn't miles wide.
Looking at the final recipe they came up with, that's the only one that seems like you might not guess.
Garlic powder is the only other non-standard ingredient, but I feel like whenever you're looking for the "missing secret ingredient" in a savory dish, garlic powder, onion powder and mustard powder are the first things you'd think of, along with MSG and very occasionally nutmeg or pickles/pickle juice. (While paprika can only be secret in darkly colored dishes, otherwise you can see its specks.)
What a great story! Notice the prices of the concessions. They are only trying to break even at best, probably lose money. I still haven’t been in person, but these stories are legendary.
This is one of the reasons it is considered the best pro sports event you can attend. Doesn’t matter if your a golf fan or not.
You will enjoy the day walking around one of the most beautiful and pristinely manicured properties in the world. I dare you to find a blade of grass, or needle of pine straw, that is out of place!
You will be treated like you’re worth something. You’re a ‘patron’ gosh darn it! Not just some shlub who scalped a ticket.
Concessions and souvenirs are cheap. Augusta National is not there to gouge you for $12 beers and burgers like every other pro sports event in the world.
They are there to host the greatest golf tournament in the world, and e sure every patron has a fantastic experience. It’s an ethos really. And the their way of doing things has become legendary. Long live The Masters!
When I was more interested in golf, I used to love watching the Masters on TV. The organizers limit the amount of ads the network can insert so it's much less annoying than regular TV. Very calming and beautiful to look at.
The members of The National, and the club itself don’t need the money.
https://golf.com/news/tournaments/2019-masters-tickets-absur...
If you don't win the lottery there are tour packages where you get guaranteed tickets. Expensive, but not really beyond what superbowl, world series or other really big events can cost.
It is a very well put on event though, and it brings an absurd amount of money into the Augusta area. Many businesses make another month of revenue during Masters week and a lot of residents rent out their homes for several times their mortgage payment.
I wonder where they'll settle as far as commercialization.
Given that Augusta National is one of the most tradition-oriented places in the world, I doubt they will ever allow their broadcasting partners to significantly increase the volume of commercials. The leadership of Augusta National are firm believers in the adage "don't fix what isn't broken."
And to be frank, if you watched this week's broadcast and thought they showed a lot of commercials, then you haven't watched golf on television this year. I'd estimate the volume of commercials was probably a quarter of that shown for a regular PGA tour event.
I also love that while CBS has broadcast the Masters every year since the mid 50s, it's always on a one year agreement that they re-up each and every year.
I don't love that Augusta has such a history of racism and sexism, but they are at least trying to address it (though they will likely never acknowledge the many, many mistakes of the past). Honouring Lee Elder and making sure new generations of golf fans know about him was a nice guesture this year. It was special to see a Japanese champion don the green jacket 10 years after coming to prominence in world golf due to winning the Asia-Pacific Am, getting a spot in the Masters and being low Am, all Augusta sponsored events to grow the game's inclusivity (though a little rich from one of the most exclusive clubs in the world). The Am event for women is another step in the right direction, but I really want to see the top women in the world tee it up for 4 days with the same kind of coverage the man receive. Augusta has made a lot of positive changes, but they shouldn't get a free pass to ignore some very despicable behaviour, some of it far too recent.
There are now a ton of sponsor booths on the Cambridge side of the river. And rather than groups from colleges setting up wherever, they're now in a big roped off area on the Boston side.
That said, long-lived events can stay volunteer efforts.
For better or worse, no it's not. If you tried to have the same event today, it would be flooded with far more people than were there in 1999. Demand has gone up. Some of the mentioned changes are just to accommodate that; for instance, as more people show up, you're going to need more security because the odds of someone needing to be removed go steadily up.
Augusta National probably still has a policy [0] that if a spectator misbehaves in some fashion, they will trace the ticket back to the person who first acquired it, and ban them from future ticket sales. This is why you don't hear people yelling "git it!" at the tee or wearing brightly colored wigs [1] during the event - they get dis-invited and escorted off the property.
[0] Mom & Dad used to go back in the 1970's, using borrowed tickets. After he retired he lost his connection for getting them. They always ate the pimento-cheese sandwiches, and loved them.
[1] https://en.wikipedia.org/wiki/Rollen_Stewart -- who is still serving three life sentences in prison.
being the key part. Augusta has 300 members. Rest assured you won't be one of them even if you manage to scrape together the initiation fee.
Regardless, people who are black weren't invited until 1990, people with vaginas weren't invited until 2012, and the founder was rather infamously proud of this and loud-spoken about it. This is hardly a 'how many times do you need them to apologize' situation, in all cases they merely quietly began accepting people, after defending their position until then.
Edit: Old NYT article on the first white caddies https://www.nytimes.com/1983/04/10/sports/sports-of-the-time...
I have yet to have a "pimento cheese" at a restaurant that was actually any good.
There are many gradations of white sandwich bread, though. There is little beneath Wonder Bread, but that space does exist. Above it: some store brands, Pepperidge Farm, and then some ways up, Arnold's Country White (which is itself at the bottom of Arnold's pale offerings: the Italian is a nice step up, and then their Sourdough, while not holding a candle to a fresh-baked loaf from any reasonable establishment, exceeds that by far).
Other parts of the US may have their own challengers at any step of the ladder.
I do think they could have spent a sentence or two on the racism of the place, considering they openly had policies against black membership far more recently than similar institutions. https://www.washingtonpost.com/opinions/2021/04/08/masters-t...
Usually it shines light.
Here it obscures.
Here it waxes about the magic of southern traditions.
It speaks bullshit to non-power.
I wonder if they could have sued to recover the recipe as a "work for hire", where typically the employer is the owner of the work product. The law covers "instructional text" which sounds like a recipe to me.
https://www.copyright.gov/circs/circ09.pdf
It depends on the nature of the original agreement, whether the recipe was created especially and exclusively for the event, or the vendor developed it on their own time.
In the case of the second sandwich maker, Godfrey, who replaced Rangos and developed his pimento cheese recipe for the Masters, probably not.
First of all, work for hire concerns who owns the copyright to something and recipes are not subject to copyright.
It is possible, though, that there is some expression in the way that he wrote the recipe that could be copyrighted, so let's say the Masters wants to make a work for hire argument that they own the copyright of that.
To be a work for hire, something must either be (1) made by an employee within the scope of their employment, or (2) fall into one of several categories and be declared a work for hire by the parties in a written instrument signed by them.
It doesn't sound like the pimento cheese provider is an employee of the Masters. He sounds more like a contractor. That would take out #1 of the two ways something could be a work for hire.
As far as #2 goes, first they have to explicitly have said in their signed written contract that the expression of the recipe will be a work for hire. That seems unlikely.
But let us say they did, and let us assume that the particular expression of the recipe counts as an instructional text. Let's say that means that the Masters owns the copyright on that particular expression of the underlying, uncopyrighted, recipe.
So what?
That just means they get to stop people from making and distributing copies of that text. It doesn't give them any power to compel someone who has a copy to turn it (or a copy of it) over to them.
I suspect that the secret isn't the ingredients but instead how it's made - and the way the cheese is handled may be it.
Our local Costco has started carrying "Taste of the South" brand pimento cheese: https://www.costcobusinessdelivery.com/taste-of-the-south-lo...
The most notable thing is that it does have a carb in the serving size, while the Palmetto brand did not.
I think if you were also being a pimento purist, it's coming from Easley, which is a long way from the coast?