1.) The 0-32-96 °F range covers much better the range typically experienced by humans than 0-100 °C.
2.) It's more dozenal than decimal allowing for easier mathematics (even when stuck in a decimal number representation system like we are).
3.) For "non-human" fields, you are probably better off anyway using a scale starting at the absolute zero. (The triple point of water seems like a good candidate for 100 degrees ? Or maybe a value directly related to log 2, e, kB ?)