Buy a phone, get a tracker: unauthorized tracking code on Android
noyb.eu
noyb.eu
The idea that anything you do in the userspace of a phone can make you 'safe' from tracking is just ignorant. The greatest danger will always be the baseband modem which you will never have acess or control of due to FCC regulations.
Does it matter the choice of hardware?
Does it matter if one were to use google services on lineageos ?
This article also sounds like GPT generated text optimized for mild outrage. It offers nothing substantial to the issue
I very much appreciate the work on NOYB to remind companies that privacy is not optional.
P.S. While "building something useless" is not illegal, I find the usage of this information shitty. "You bought X, we'll display ads for X for the next two weeks." How likely is one to buy another bike? Or another pram? Why is the AdTech industry insisting on collecting information that it can't use and is invasive?
These IDs (Android and iOS) were introduced to push apps off of using globally unique device identifiers that couldn't be reset like the IME number.
They were a massive improvement over what previously existed, and on their own don't do any tracking nor contain any user data. This complaint feels like it's a stretch, and if the complaint succeeds the inevitable alternative is much worse for users.
GDPR is clear: Any data that allows an individual to be directly or indirectly identified is personal data. Fines are now targeting "lower hanging fruits", i.e., more obvious violations. However, as the landscape shifts, I'm looking forward to the first fine related to non-consented fingerprinting.
The complaint is purely that the AAID is generated, fully independent of whether or not it's ever used.
- The "dumb" approach to targeted advertising is good enough, they're stuck in a local minimum. When they try to be more clever, ROI drops.
- That might change in the future, so it's better to have the data than to not have it.
- A lot of that data is also useful for the problem of ad attribution - i.e. determining who should be paid and how much if a person buys something somewhere (possibly off-line).