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I'm not very comfortable with the idea of them using Jef Raskin's name in that way. Perhaps it's a well-meaning tribute from their point-of-view but from mine it seems like a sleazy attempt to capitalize on someone else's reputation.

You realize that Aza Raskin is to Jef Raskin as George W Bush is to George HW Bush, right?

It was "Inspired by Macintosh visionary, Jef Raskin"[1], who was Aza's father.

[1]: http://raskinformac.com/#features

Yeah... I got that far, but it still has nothing to do either of them.

Now that I've looked at it, I think I'm glad neither are involved.

It looks somewhat like the new Microsoft OS / phone screen

Jef presented the idea of a zoomable interface in his book "The Humane Interface" and a zoomable interface was a part of THE/Archy.

http://en.wikipedia.org/wiki/Archy

There was also some research in the 70s and early 80s, especially the Spatial Data Management System by Christopher Herot.