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It appears that the exemption noted by others for businesses with fewer than 15 employees only relates to the obligation to accommodate employees, not customers. [1]

For example, one of the links provided elsewhere is to an EEOC website. The EEOC is the Equal Employment Opportunity Commission, which only relates to employment, not to accommodating customers.

1: https://www.accessibility.com/blog/do-small-businesses-with-...

Less than 15

https://www.searchenginejournal.com/website-accessibility-la...

Even if the ADA does have carve outs, if a small business wants to do business with any government/public entity they most likely will have to meet some level of accessibility. A VPAT[1] is commonly asked for in these cases.

[1] https://en.wikipedia.org/wiki/Voluntary_Product_Accessibilit...

Ah yeah it does say that here: https://www.eeoc.gov/laws/guidance/ada-primer-small-business

Good to know