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It costs them to support it. How many Firefox users on Amazon fire TVs do you think there were?

I would guess it just looks like a bad return on time invested.

https://github.com/mozilla-mobile/firefox-tv/issues enough to file this many issues, but probably not enough to fix them?

There are always enough technical users with a github account to file issues. They represent a tiny tiny tiny fraction of product users though :-)

Maybe it was just too small a market share to warrant supporting? That was my first guess.

Yes if they were transparent about why I think people would be understanding and less critical of the decision. As it stands, the announcement says nothing like that.