Power consumption could probably be a bit lower, but there are limits. Keep in mind that this is a phased array maintaining a relatively high bandwidth and high SNR link with the satellite. This is complicated microwave electronics design, a whole different ball game than old grandpas bragging about how they made a contact with someone across the ocean with 5W on their homebuilt HF radio. Starlink may have also made a conscious decision to make the user terminals "overpowered" so they can use a less sensitive receiver on the satellite, saving SpaceX weight, power usage, construction costs, and launch costs. The cost of more power usage is paid for by the user with an extra penny per month in their electric bill.