It seems like most SJW-converged companies have been doing just fine as companies, otherwise the invisible hand of the market would have put a stop to this long ago.
And it’s not the values, it’s the disruption. If you had anti-abortion Republicans doing the same would everyone be saying how the company should “tread lightly”.
> And it’s not the values, it’s the disruption.
People want to feel like they're in a career that aligns with their values, and the more in demand your talent is, the more you're able to make demands of your employers to have them be values-aligned. If employers don't need top shelf talent, they're free to ignore that and be less competitive in the market for talent. However, successful companies usually tend to compete. We're talking about Spotify because they competed for and hired high-grade talent, and that high-grade talent wants their company to be values-aligned.
And your examples of silence seem fuzzy. Who was trying to “silence” (suppress speech) of South Africa? Suppress their racist political system? Sure, but I don’t recall anyone saying they can’t talk.
I listen to JRE on Spotify and am not happy about the decision. Actually the first episode I listened to was an Alex Jones + Tim Dillon episode (Tim being a comic I like) that is now gone. And while I don't agree with Alex Jones, I listened to it because I expected it to be controversial or nutty.
There are people who say once you give in to the woke mob they won't stop there, I wouldn't be surprised if now they know they can get other targets canceled if those targets don't consume their orthodoxy.