I fully believe masks help, despite as you say, there being little specific evidence for Covid19, because we have good reason to think they reduce transmission just based on how masks work, evidence in general to support masks in a medical setting, and the transmission mechanism of the virus.
However, I have zero sympathy for the authorities struggling to get people to take them seriously about masks after they started off by lying about it.
And after an established history of authorities and politicians lying, it's little wonder conspiracy theories proliferate. You reap what you sow.