On the other hand I am extremely tired of the US' continuous disregard of the existence of other cultures and languages. English might be the lingua franca but the US one is not the "cultura franca" of the whole world. I live in a place/culture where hearing Coq makes me think of the french word for male chicken and only marginally of an English swear word, and I am growing more and more exhausted with this kind of juvenile, sterile thinking.