Hacker News Reader

Their shtick is Inbound Marketing, making clients come to you.

Spamming blogposts on HN works really well for that. Works even better if it's good blogposts.

edit: Dan Lyons (Fake Steve Jobs) wrote a book on his time there.

They're building a CRM for the mid market. Think salesforce but for small/midsized businesses.

A few years back they were only focused on marketing automation and driving organic search traffic to your blog plays a big role in that (Inbound Marketing). As such they've produced a lot of content to drive traffic to their blog.

I recommend “Disrupted” by Dan Lyons - about his time at Hubspot, about the unicorn phenomenon and the cultish culture of tech startups.