I wasn't commenting on the technical underpinnings -- I'm sure it solves an implementation problem well, but as a user, the fact that the entire page is being scrolled with JavaScript does not matter. I was commenting on the user interface, which does not make sense to me.
There are essentially two use cases here, conflated into one experience. The first use case is when a photo has a long body text which needs to be scrolled. Clearly, your scrolling mechanism solves that problem, although I was unnerved by the fact that it does not visually indicate how long the scrolled text was (something traditionally solved with a scroll bar).
Unfortunately, this same UI solution is forced upon the second use case, when the photo has a short body text which does not need to be scrolled. In this case, your system provides scrolling even when it's not needed; moving the tiny text box up or down does offer anything in terms of functionality. It merely delays the scrolling, and forces me to swipe several times to get anywhere.
As for the horizontal scrolling, it does not integrate well with the text box. The text box disappears (abruptly and confusingly) when you side-swipe. Then it appears again (equally abruptly) if you touch the screen. And here's where it gets super weird:
If you side-swipe, and then swipe down (as in, "I'm done with looking at this series of photos, now I'd like to navigate downwards to the next series of photos", the text box appears (again, abruptly) and hijacks the scrolling mechanism. The text box wasn't there when I decided to start scrolling, but it appears and then forces me to scroll the box. Sorry, that's just bad UI design.
These UI issues exist because you've conflated text scrolling with photo navigation. It would be a lot nicer if the text box stayed in place, always. When the text exceeds the boundaries of the box, provide a scrollbar to let the box scroll.
Finally: The reason I used the phrase "truly innovative" is because your scrolling mechanism apparently tries to innovate something, by introducing a new kind of UI for photo navigation, something I think it fails to do. I was merely comparing it to something that actually works.