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Comment by bredren | Hacker News Reader

I was a bit surprised that a shopify biz that could not be bothered to use its own domain would be very concerned about monitoring ad performance.

Seems someone would first effect to have a better branded site. As in, a decent TLD.

And that if anything, this is a kick in the pants of an ecommerce site to get its own domain(s) to deal with this.

Do I have that right?

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There's probably a decent number of sites that get most/all of their traffic from impulse purchases off of Facebook ads, and who have no actual branding. Obviously they should go ahead and just get a domain name, but they likely haven't had any reason to care up until this point either.

Maybe shopify domains have better SEO than randomwebsite.com

This is a good point. It looks like google treats subdomains as internal links to the main domain. No idea if they treat myshopify.com this way.

FWIW, it looks like a 301 to a new domain should transfer the seo juice. If the site is valuable, a new domain should stand up pretty well. It also decamps from myshopify.

This all seems more valuable to the store owner, but I get why people would want to avoid all those changes and just try to figure out the thing "Apple is making them do."

Well, I could own google.myshopify.com and be happy with it but have no way to buy the .com

Just suck it up and buy google-calculatorstore.com or whatever - if you're happy with the myshopify domain you clearly don't care _that_ much.

Of course, that specific example, since Google is trademarked and well known might get you on the wrong end of Shopify's ToS or a UDRP request either way.

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