> I don’t want a five-set final at the Australian Open thinking “Shit, I wonder if this result would be different if Thiem and Djokovic could swap tennis rackets? If only my guy had a different sponsor”.
A similar dynamic already exists in many team sports, where the elites can sign all the stars and smaller teams have to try and win with better drafting, coaching, player development, etc. And in these cases, fans often seem to love watching a less-privileged team overcome those challenges to win (see Leicester City or small college basketball teams like Oral Roberts as examples.)