At our 30-person company, we did an experiment where we took a culture framework that was evaluated on 2 axes, and took internal surveys between two years to determine where on the spectrum employees felt our culture was currently at, and what their ideal culture would be.
For anyone curious, I have a data visualization of it here: https://ryochiba.com/2016/11/22/what-is-a-company-culture.ht...
For anyone in a position to explore these questions at an organizational level, I would highly recommend doing an exercise like this. It gives more agency to the employee to express what direction they think would be optimal and brings awareness to the fact that totally different cultures can both be considered "great".