> If you change, but the algorithms don't acknowledge that change and treat you the same, how much is you identity in your own hands, how fungible is it?

I don't think algorithms doesn't change my identity, but I am curious whether people I am loosely connected or the algorithms will acknowledge this change first.

> I don't think so, but I'm not sure it matters. The end result is similar, only that there's not one large conspiracy that's trying to herd you into thinking a certain way.

I think there might be though, since marketers always think about market segmentation and creating the systems that guide people into herds will be the first thing they would think. If you consider almost all the big tech companies are funded by advertising, shifting people into manageable segments might be intentional.