I wouldn't consider it low-balling, I figured it pretty close to the paying rate outside of a major city in Florida. Plus, there aren't very many tech-centered jobs in this area... could be a good opportunity. :)
I'm not saying it's not a good opportunity for the right person. I'm just saying that by starting with a salary that low, the odds of them keeping the person around more than a year or two are slim. That may or may not matter, depending on the objective.
That's true. But, if the medium is low to mid 40's (UI) and he starts them at mid 30's, a few raises in the first year would be a quick boost to the 'going rate'. I wouldn't stick around either without a yearly or even bi-yearly raise!