Except it's not, strong encryption and privacy emphasis goes against easy to use. I recently got my family to switch to Telegram (because I like the interface) - my sister works in an environment where she has to have a separate work phone without a camera and everything synced up out of the box, history, etc. Brother lost his phone - same thing, has chat histories and everything is back to normal. I use Telegram on desktop and mobile and it synces instantly.
Compare that to Signal, you don't even sync between active devices and you can forget about having old conversations on a new device. And just to give you a scope of how important messaging history to people is (I've seen people say nobody cares about IM history) - designer from work is lugging around her Android phone year after switching to iPhone just for WhatsApp history (it doesn't sync between OS-es).