I’m mentioning alternatives.
A tasteful mention would look like this:
> If you're looking for a scene graph based engine instead of an ECS based engine, checkout $PROJECT_NAME at $PROJECT_LINK and here's an example $EXAMPLE_LINK
I can't vouch for the accuracy of the statement, but it clearly lays out the primary difference in value proposition, and 2-3 distinctions in value proposition would be good.
The goal should be to help people find what they are looking for, not spam.
One example of a way alternatives add is comparing how the new release stacks up with alternatives.