Fast startup time, consistent performance, higher performance, low memory usage and native interaction with platform APIs.
I on the other hand prefer programs that don't occasionally give me upwards of one second of input delay when handling input is basically 50% of their whole functionality.
Also one of the reason people use Sublime is because it's just so fast. It might not be the most popular editor currently, but if it weren't performing so great, it sure wouldn't be as popular as it is.