I didn't even know that FB had a competing tool to Google Analytics/Mixpanel.
Anyone comment on whether this is widely used?
Anyone comment on whether this is widely used?
The problem was that you obviously needed to use it with Facebook. As we started building a FB chatbot, that was not an issue, but for any other product it didn't make sense.
We considered:
- Mixpanel was way too expensive for us.
- Google analytics is definitely not a product analytics tool.
- Game Analytics was a good tool, but too much focused on games.
Analytics tools can be very expensive and there weren't many good free alternatives that we were aware of.
Can you elaborate on this please? I'm really not used to analytics tools, but GA does look like one to me.
Out of the box and just installed onto a site the data is garbage.
It provides more value to Google than it does the owner of a site.
Product analytics tools are a little different in that they’re much more event based and allow for contact/account hierarchies. Ie you can group (and thus track) separate users under a single business entity. They’re also much more feature based, so you’ll primarily be looking at how features are used as opposed to app screens.
Take for example something like Amplitude which lets you instrument and measure conversion or journey that a user takes across your product.
Now renamed as Matomo.