I think in this light you will have to look and see how luxury cars differentiate, even though a Porsche, Mercedes, BMW, and v6 Honda Accord all go very fast today. Luxury brands have fit and finish that isn't found on the similarly speedy v6 Honda accord. If Tesla would like to remain competitive in their price bracket, they will have to start offering an interior and overall fit and finish worthy of standing among other $30k-$40k cars on the market today. IMO from my own personal experiences with Teslas, some base model cars from other manufacturers on the market have less rattly and cheap feeling interiors, and a giant iPad is a poor (distracting) crutch.