The story I've heard is that builders are selling the flats mostly to small real estate investors who are hoping to flip them or rent them out without necessarily understanding the market or the prevailing rental vancancy rate (which in any sane rental market will never get above about 6% or 7%). Think of your aunt and uncle who buy a condo for rental income and as a retirement property.
None of this is a problem until lenders start handing out free money and foolish mortgages. Or perhaps investors are choosing the least-worst investment - real estate in a flooded market might still be seen as safer than any other options that small investors in China would have.
Most educated folks I've talked with here acknowledge they're sitting in the middle of a property bubble. They assume that the large down payment options will protect the banks and just hope that they got in early enough to protect their initial investment.