My point for trying start a HN discussion on this topic is exactly this: I think that "perception" will be more narrow than it is now, as all cars look more and more alike, and the quantifiable differences such as:

- range - safety features - audio system - etc - acceleration

Will be more difficult for high-end brands (Range Roger, Porsche) to use as discerning factors if the "heart" of the vehicle is largely identical between a Kia and a Porsche.

Will luxury car makers go to the way of Vertu vs. iPhone, or Omega vs. Apple Watch?