LG on the other hand was up and down. I think LG was the one that needed marketing since they always lost their fans and had to bring in new people
LG was constantly shifting markets. I had a G2 and really liked it. I would have bought other devices from them, but the things that appealed to me about the G2 disappeared in most future products.
Constant shifts in focus gained share but also lost share at the same time. They really needed a cohesive line.
At that point, any feature LG introduce are gonna be labeled as gimmicky, because they never develop it further for their next phone