1. LG are crap at discovery ( Sales and Marketing ) and distribution. Something which despite HN is a forum from VC and Startup, pays very little attention to.
2. LG's phone QA were never really as good. This has been the case since pre-Smartphone era.
3. LG WOLED, something they tried to get it work on Smartphone but never worked and their AMOLED panel were inferior, which sort of have a knock on effect on their brand.
4. They were just never as aggressive as Samsung, I dont mean Samsung Electronics and LG electronics, I mean the whole Samsung vs LG. I guess someone from Korea can chime in on that because I know LG is competitive in South Korea.
5. Samsung are great at making Smartphone. Their whole Business Model. If you think you know Flywheel because you know Amazon. Take a look at Samsung.
6. On a Hardware level, Samsung is way ahead of LG on Spec. Which is what nerds and Tech reviewers likes to focus on. UI and Software tends be subjective. And stock Android is like the year of Linux on Desktop.
7. You would have thought they could built some synergy with LG OLED from TV. Nope.