Can someone enlighten me on why manufacturers who have experience with software, such as Microsoft, don’t create their own OS for their mobile phones? I recognize that it’s easier and faster to iterate to just use Android with some sprinkles on top, but even if it meant spending 4-5 years developing it, the potential market share is absolutely massive. I can see the first year or two would not be great since app developers would need to build their apps, but after that initial hurdle, then I’d imagine it wouldn’t be as bad. After that, it comes down to sales, marketing and mindshare adoption.

To me regarding LG, I was never a fan of their phones, but less competition is always bad in my book.

Edit: Yes I remember the Windows Phone and it’s failures, was thinking more of starting a newer OS these days rather than several years ago.