Advice-as-a-Service, lets see how much they start charging if the beta goes well.. ;)
i really enjoy listening to the 37signals point of view on things, so this should really make for an interesting experiment...hopefully things go very smoothly, and best of luck to their team!
It'll be interesting to see who ends up on the show. Will DHH be there?
holy shit lets not pump up their titanic egos any more