Then I think the question becomes: Was this an effective marketing event? Who knows. But considering someone from South Africa is discussing it with someone in the Netherlands on HN perhaps it worked out.
The post-Covid summer is inching closer and there is a lot of pent-up demand for tourism and discovery of new places. I bet some people are not going to forget this show.
Where I'm living (Germany), this sounds like fantasy.
We were the best in spring 2020. Then came the summer respite and the government started resting on their laurels. Then came the menacing autumn and an absolutely disastrous winter, when we actually were the worst in the world. If the USA had the same mortality as we have, it would have over 800 000 deaths by now.
Now the disease is falling off again in lockdown, but really fast, faster than expected (people are lukewarm about the rules).
There is some suspicion that the British variant simply swept through the nation so hard that, even with the subpar vaccination campaign, we have reached the herd immunity inadvertently. Clearly some of the regions that were worst hit just a month or two ago (Chebsko, Trutnovsko) are now doing OK, which seems to indicate lack of fuel for further infections there.