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Space Jam 2

spacejam2.com

180 pointsjavawizard51 comments

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> We sell Jam that looks like space.

> You are welcome to buy our jam or you can also buy our website.

> We are independent and not related to any third parties.

Domain squatting cleverly disguised as a small home-business selling jam? Neat.

Seems the domain was registered 1702 days ago (~5 years) so the owners have been sitting on this for some time.

> Domain squatting cleverly disguised as a small home-business selling jam? Neat.

Look at the text in https://www.spacejam2.com/press-kit

> JAM COMPANY TROLLS WARNER BROS BY NABBING 'SPACEJAM2.COM' URL AND OFFERING IT FOR $1M

In this thread -- A bunch of people who don't understand humor or advertising firms. This is basically a portfolio piece for this ad firm, and quite a good one I'd say.

>"The idea behind the trolling is a collaboration between advertising creative Hunter Fine and commercial film director Peter Marquis, who have a history of creating viral pop culture."

I don't understand the point of this.

It's trying to play it straight to be able to legitimately claim it's a 'Space Jam Recipe #2' website, but the videos and copy are full of little snide commentary about how the website is perfect for someone's movie business, which makes it seem pretty clear that they're knowingly taking a WB trademark for their site name...

ICANN's Uniform Domain Name Dispute Resolution Policy [1] states that one of the qualifiers for an applicable domain dispute is if the domain is being used in bad faith, and this clearly is.

[1] https://www.icann.org/resources/pages/policy-2012-02-25-en

I think they're having fun.

I think this is one of those times where it's not about money.

It’s stated on their website, it’s just PR.

“ JAM COMPANY TROLLS WARNER BROS BY NABBING 'SPACEJAM2.COM' URL AND OFFERING IT FOR $1M”

...

The idea behind the trolling is a collaboration between advertising creative Hunter Fine and commercial film director Peter Marquis, who have a history of creating viral pop culture. “

https://www.spacejam2.com/press-kit

Yes, but by actively admitting that they trolling, they are opening themselves up to WB just going to ICANN and filing a dispute to get the domain.

That's the point of the troll. Wasting either their braincells -or- their time/money. Sounds like a successful troll to me.

The amount of time they spent on designing this campaign, including shooting multiple videos, vastly exceeds the inconvenience this will cause WB.

This is like if as a "troll" I left a car blocking your driveway, not caring if it got towed because it was a fake car I specifically designed over the course of years to leave in your driveway.

But I filmed myself putting my big beautiful fake car in your driveway and put it on the internet to increase global mirth.

Yeah, it sounds like you may not understand internet trolling. People have gone and will go to great lengths and expenses to troll big corps just for the laughs, internet points, and/or to cause big corps even a little bit of pain.

There’s also a bit of art to trolling, too, which is again part of the fun.

Not sure why this is so surprising.

Trolling corporations is a form of asymmetrical warfare. The point is that the troll expands a few resources, to cause the corporation a disproportionate amount of inconvenience.

For example, calling in fake pizza orders. Very low-effort for the troll, yet high-yield rewards in trolling the pizza vendor.

On the other hand, expanding vastly more money and resources than will cost the corporation in question to neutralize the troll is not successful trolling, it is a failure.

They even went through the effort of making a few videos. And now Warner Bros has the nerve to call this sequel Space Jam: A New Legacy, without a 2 in the name, and this domain is practically worthless.

Not really, hilariously the "trailer" is a picture of their farm trailer with some background music, not a movie/product trailer.

They also made this one, which would have taken more effort: https://www.youtube.com/watch?v=uWhhk2UUX9k

Ah you are right, I only saw this one on the official website:

https://www.spacejam2.com/space-jam-2-trailer

"the nerve" to not give into the obvious scummy tactic of taking a domain name just to extort money from it.

WB should add a post-credits scene with somethings about the jam :-)

Wonder if they’ll push the envelope further. Maybe release LeBerry Jams

Related: "Space Jam's 1996 website has finally been updated" https://news.ycombinator.com/item?id=26682980

This is the best domain squatting I've seen since rayban.fr

Wouaf wouaf !

There’s probably good reasons why WB wouldn’t want to purchase the domain - the original has been so widely linked to that you’d be throwing away a ton of link equity for no good reason, the original was in 1996 so there will be a new generation of people discovering this for the first time, and well, domain names probably just don’t mean as much as they used to anyway. Still, good luck to them.

> Still, good luck to them

Why would you cheer on people making the internet a worse place? We would all be better off without squatters, not the other way around...

Sorry - sarcasm there.

https://www.spacejam2.com/press-kit

Wouldn't this run afoul of cyber-squatting regulations when you're straight up admitting to it?

Even if it did, I'm guessing the squatter wouldn't care. It sounds like they have a sense of humor, and now they have a good story.

I can't imagine it'd be cheaper to sue them for the squatting the domain name, than to fork over the $1 million to charity in the name of great PR.

Has anyone actually bought the jam? I assume it isn't, but if it was actually made to somehow look more "space-like" that would be pretty cool.

Would Apple Pay really work for a $1,000,000 purchase? Anyone up for giving it a try and reporting back to HN?

I have Apple Pay, I can try.

Just send me the equivalent amount of that in Bitcoin first :^)

This is hilarious. Unfortunately for them, the movie industry has discovered there's more money in rebooting a nostalgic franchise than adding a sequel, so there will probably never be a "Space Jam 2".

I wonder what their jam tastes like and if it's actually profitable.

You know it’s being made right?

It’s not a sequel, it’s a reboot. It is not marketed as Soace Jam 2

It is definitely a sequel to Space Jam. Just because it doesn't have a number in the title doesn't mean it's not a sequel.

It's hard to say. It doesn't really seem to have any connection to the original Space Jam, other than the Looney Tunes. In the original, MJ joined with the Tunes to play against aliens, hence the "Space" in Space Jam. Space Jam: A New Legacy takes place in a virtual world. In the original, the Looney Tunes actually existed on Earth, but in this new one, it seems that they exist in the virtual world.

I'd say we have to see if there's any other connection to the original film other than the name and Looney Tunes.

The term is "soft reboot" [1].

It's a common tactic used very widely. See Jurassic World (Jurassic Park), Star Wars: The Force Awakens (SW: A New Hope), X-Men First Class (X-Men 1/2/3), the new Jumanji films etc etc.

[1] https://tvtropes.org/pmwiki/pmwiki.php/Main/SoftReboot

>Serving as a sequel to Space Jam (1996)...

https://en.wikipedia.org/wiki/Space_Jam%3A_A_New_Legacy

I knew they were making a new Space Jam but seeing as it was just called "Space Jam", I thought it was a reboot.

Looks like it isn't really a reboot, but it's also not a continuation of the story so I wouldn't call it a "sequel" either.

I do appreciate how you can just add the million dollar website to your cart.

I'm amazed by the effort they have put into domain squatting.

I wonder if it will pay off.

Some additional context from the advertising agency behind this:

http://www.hunterfine.com/space-jam-recipe-2

I am more than a little bit sad that the original spacejam.com is now gone. It was nice to glance at the web as it used to be from time to time.

"email us at spacejamrecipe2@gmail.com"

Is redirecting e-mail from your domain hard or expensive or something?

I bought some jam for $17.99 shipped. Now I wait six weeks. Their viral marketing campaign worked.

They might make that 1M off of jams

Unfortunately it looks like WB are just reusing the original spacejam.com

If this cost us spacejam.com, I will be more than a little bit sad.

Parked Domain Girl grew up to be a domain squatter in the end :)

what about space jam too or space jam two dot com

You totally got me

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