Corporate takeover of April Fools' Day is such a stupid fucking aspect of modern society.
Pranks are at their best when they punch up, subversively point out the irrationality of existing power structures, or when they have no larger agenda or point. When they give you a moment to remember how absurd everything really is when you think about it.
Treating 4/1 as an excuse for PR departments to find a clever way to push their message just makes me sad.