Well, that puts a different complexion on things, doesn't it? If they are actively working on it, that proves that they're not discriminatory. This is a pure opportunistic cash grab.
I bought my mother a third-party device for her television so she could stream Netflix last Christmas only to find out that Closed Captioning wasn't supported. It was pretty depressing - she couldn't use it at all because she is hearing impaired.
There's a reason why there are laws in place for compliance - often times good business strategy and "accessibility for all" don't align.