The company has billions of dollars. I don't think a $50k-$100k bug bounty payout for them is a big deal. Even $1m wouldn't be a big deal to them.
Guess how much Microsoft pays for breaking the Windows Secure Boot implementation? $9k.
The better comparison is active users, weighted according to how many apply automatic updates. The vulnerability half-life probably isn't as devastating as you might think it is since Apple has centralized control to push out updates, limited only by users deliberately not installing them.
I would consider a vulnerability in OpenSSH to be far more economically devastating, and there isn't even a company with a market cap behind that software.
Who is wondering why Patreon and a blog post isn't sufficient to facilitate value transfer in metaphorical openssh scenarios?