So at the end of the day, it isn't that Apple was necessarily better...their demand just didn't change and continued the downward trend in certain product areas, giving them breathing room.
So at the end of the day, it isn't that Apple was necessarily better...their demand just didn't change and continued the downward trend in certain product areas, giving them breathing room.
What's really interesting is how well they couple demand to shipment. One is that they appear to have low levels of unsold inventory, both on the incoming (BOM) side and output (unsold manufactured output, such as phones), reflecting some incredible discipline. They also manage to insure themselves against supply shock (because such a tight tolerance for over purchase and overproduction makes your supply chain more brittle) by making big moves in their supply chain like financing their suppliers, doing manufacturing R&D on their suppliers' technology and then supplying that tech to the suppliers, taking big positions in commodity markets (e.g. famously in DRAM a few years ago) and other such things you can do when you have so much cash on the balance sheet.
You could think of it as avoiding bufferbloat in the physical domain.