Making a phone is hard. Every time I see one of these niche phones that tries to appeal to a crowd with offers of "privacy" or "user control" I think it's neat and it would be nice if it was realistic. But it's just gonna be another poorly-supported phone, offered by a small company that doesn't have resources to handle the inevitable complications of selling a smartphone, and where you have the option of being either in:
* Google's privacy nightmare Android ecosystem
* Un-Googled Android where you can't use the Play Store and a bunch of apps you'd want to use don't work
* Some kind of Linux distro for phones that will probably have an even worse app ecosystem than the previous option